NETWRK
TIMELINE: 4 Days
TYPE: Design Challenge (2022)
ROLE: UX/UI Researcher & Designer
PLATFORM: iOS
Streampoint Solutions is a leading provider of event management software, offering a platform for managing conferences, festivals, and corporate events.
I was tasked with developing a lead retrieval application to allow attendees to obtain information about other attendees for sales, marketing, and networking purposes.
dESIGN BRIEF
tHE CHALLENGE
When assigned this design challenge, I was asked to consider the following criteria:
1) All conference attendees receive a badge and QR code which encodes basic contact information linked to registration data.
2) The app should use a device’s camera to scan a QR code.
3) Users should have the ability to opt-out of data-sharing.
4) The app should have the ability to add notes, and categorize attendees.
5) Additional analytics (data, charts, etc) that could be helpful for users.
6) Scan reports should be easy to download and share with team members.
Time is money
secondary research
According to the Center for Exhibition Industry Research (CEIR), 81% or 3 out of 4 of trade show attendees have buying power (SOURCE).
Additionally, a study by LinkedIn revealed that 50% of deals go to the company who is first to follow up post trade-show. With so many resources being poured into conferences, it’s imperative to ensure companies can move quickly and get a return on their investment.
How might we help users connect with other conference attendees to enhance sales, marketing, and networking opportunities?
MEET MEGHAN
PERSONA AND EXPERIENCE MAP
Once I understood the current competitive landscape and developed an understanding of key pain points for existing users, I created a persona to help guide future decision making.
I chose to center my persona around that of a conference vendor, however, it’s worth mentioning that a second persona of an attendee with similar pain points could be considered.
Once I had developed a persona, I outlined the current “as is” user experience drawing from my own experiences at conferences as an Account Manager.
rapid exploration
wireframes
With consideration for the brief and persona, I explored various layouts, elements, and functions.
With sketches in hand, I moved to Figma to develop wireframes.
BUSINESS CASUAL
BRAND IDENTITY
I wanted to give the app a professional and empowering feeling. I focused on descriptive words such as professional, minimal, confident, supportive and clean to create a moodboard and help develop a brand identity.
A BETTER WAY TO DO BUSINESS
HIGH FIDELITY
Using my moodboard, wireframes and inspiration from my persona’s preferred platforms, I developed a high-fidelity prototype to demonstrate potential features.
NARROWING YOUR FOCUS
KEY LEARNINGS AND NEXT STEPS
Given the scope of the challenge, I found myself wanting to go above and beyond the list of requirements. But it was important to understand what was possible within a four day window and what would have the most impact for both the user and during the critique.
With this in mind, I completely skipped the look and feel of the scanning process, choosing to focus on the capabilities of the app after a user had scanned a barcode. I did this because it challenged me to explore and experiment with different layouts, features, patterns and hierarchies all while meeting the criteria.
This came with a caveat, as it meant the design felt broad and shallow, leaving too much to interpretation. Moving forward, I’d like to keep an objective, or end state in mind and focus on executing with a narrow and deeper focus.